UX Design Patterns: Gradual Engagement

Goldfish have 9 second attention spans. Crazy right? Well don’t judge those innocent little goldfish just yet.

A Microsoft study found that on average, our span is only 8 seconds. Our roles as UX designers are even more imperative.

This post is a part of a series, “UX Design Patterns” and it aims to equip us with design patterns that can maximize our limited time with customers.

Gradual Engagement

Imagine you’re selling a product in person and you only have 8 seconds. How would you use your time? For starters, you wouldn’t lead with a registration form.

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Typography: Free Gotham and Sentinel Substitutions

I’m a big fan of Gotham and Sentinel. Both fonts work really well in isolation or when paired. I find the pairing works especially well when Gotham leads (headers, sub-heads) and Sentinel supports (paragraphs, list items).

Gotham & Sentinel Pairing

Here’s an example of the pairing in an agency theme I’m currently designing:


By the way, notice how KILLER Sentinel looks when italicized?

This awesome font combo costs about $99/year though. I can’t possibly ask customers to spend that much for a theme purchase. And so began my search for free alternatives.
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Inspired by Nature: Color Palettes

Mother Nature is an endless source of inspiration. Sometimes I turn to nature consciously to help me solve creative problems. Other times, I stumble onto something in nature serendipitously. Yesterday at the beach was an example of the latter.

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Psychology driven UX: Faces and the baby-face bias

This post is one chapter of my upcoming ebook “Psychology-First UX”. The ebook will focus on psychological principles that maximize the emotion in your design and increase user engagement. We’ll start with the basics – Leveraging faces and the baby-face bias to make your website’s experience more enjoyable. Continue reading “Psychology driven UX: Faces and the baby-face bias”