Increase User Engagement by Rewarding Interactions

EDIT: An updated version of this article that includes GIFs was published on UXMag. You can read it here.

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Rewards fuel our motivation. They let us know we’re doing something right and enable us to continue on our quest to learn something new or achieve a goal. A variable schedule of rewards, those received unexpectedly, are even more effective at this because naturally, humans crave predictability. We look for patterns everywhere to try to make sense of the world. When we receive a reward unexpectedly, our minds work to identify the causality so we can receive that reward (and those positive feelings) again. Continue reading “Increase User Engagement by Rewarding Interactions”

Ship with Data Discovery as the Goal

It’s easy to get caught up in the margins. The burger icon vs the ‘MENU’ icon. The “Buy now” vs “Go ahead and try us out!” CTA copy.

Though, if we’re being honest with ourselves, it’s fear that we’re caught up in. Fear that all the hard work we input will amount to nothing. No one will listen, care, talk, purchase.

How do people do it? How do they put out their products? Continue reading “Ship with Data Discovery as the Goal”