Rapid Growth

rapid growth, husam

For every single observation there are an infinite number of explanations.

Through rapid testing we can discover the minimum effective dose for continuous growth. We have to:

1. Select the best possible hypothesis. It’s too early to presume failure. Our intuition is driving us towards a single explanation for a reason. Our best bet is to run with it. It’s detrimental to demand 100% certainty now.

2. Test this hypothesis. A lot of the work lies in this stage. It’s a series of experiments tying back to the principle validator, the hypothesis. If we discover the hypothesis to be falsey, we have not lost. We’ve eliminated a bad apple.

3. Rinse and repeat. The chunk of the work is here. Through every previous experiment, we’ve opened new doors of perception that empower us to make even better hypotheses. How can we grow?

Author: Husam

Husam Machlovi has pitched to, and developed relationships with, top Fortune 100 companies. He's designed digital experiences that have generated millions in revenue. At his company, With Pulp, he leads Product Strategy & Design where he crafts product stories and interfaces that people love.

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