For every single observation there are an infinite number of explanations.
Through rapid testing we can discover the minimum effective dose for continuous growth. We have to:
1. Select the best possible hypothesis. It’s too early to presume failure. Our intuition is driving us towards a single explanation for a reason. Our best bet is to run with it. It’s detrimental to demand 100% certainty now.
2. Test this hypothesis. A lot of the work lies in this stage. It’s a series of experiments tying back to the principle validator, the hypothesis. If we discover the hypothesis to be falsey, we have not lost. We’ve eliminated a bad apple.
3. Rinse and repeat. The chunk of the work is here. Through every previous experiment, we’ve opened new doors of perception that empower us to make even better hypotheses. How can we grow?
EDIT: An updated version of this article that includes GIFs was published on UXMag. You can read it here.
Rewards fuel our motivation. They let us know we’re doing something right and enable us to continue on our quest to learn something new or achieve a goal. A variable schedule of rewards, those received unexpectedly, are even more effective at this because naturally, humans crave predictability. We look for patterns everywhere to try to make sense of the world. When we receive a reward unexpectedly, our minds work to identify the causality so we can receive that reward (and those positive feelings) again. Continue reading “Increase User Engagement by Rewarding Interactions”
This post is one chapter of my upcoming ebook “Psychology-First UX”. The ebook will focus on psychological principles that maximize the emotion in your design and increase user engagement. We’ll start with the basics – Leveraging faces and the baby-face bias to make your website’s experience more enjoyable. Continue reading “Psychology driven UX: Faces and the baby-face bias”
A functional and reliable product are not, and will not, be your differentiators. A pleasurable user experience can and very well may be. Honing in on the key traits that make up your brand personality will enhance your users’ experiences. Continue reading “Use Your Brand Personality to Enhance Your User Experience”
To build onto Contently’s article on chat apps and their content marketing potential, let’s look at the content marketing possibilities with QuizUp. Firstly, some contextual info on the app: Continue reading “QuizUp: A Unique Content Marketing Opportunity”