UX Design Patterns: Gradual Engagement

Goldfish have 9 second attention spans. Crazy right? Well don’t judge those innocent little goldfish just yet.

A Microsoft study found that on average, our span is only 8 seconds. Our roles as UX designers are even more imperative.

This post is a part of a series, “UX Design Patterns” and it aims to equip us with design patterns that can maximize our limited time with customers.

Gradual Engagement

Imagine you’re selling a product in person and you only have 8 seconds. How would you use your time? For starters, you wouldn’t lead with a registration form.

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Typography: Free Gotham and Sentinel Substitutions

I’m a big fan of Gotham and Sentinel. Both fonts work really well in isolation or when paired. I find the pairing works especially well when Gotham leads (headers, sub-heads) and Sentinel supports (paragraphs, list items).

Gotham & Sentinel Pairing

Here’s an example of the pairing in an agency theme I’m currently designing:


By the way, notice how KILLER Sentinel looks when italicized?

This awesome font combo costs about $99/year though. I can’t possibly ask customers to spend that much for a theme purchase. And so began my search for free alternatives.
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Inspired by Nature: Color Palettes

Mother Nature is an endless source of inspiration. Sometimes I turn to nature consciously to help me solve creative problems. Other times, I stumble onto something in nature serendipitously. Yesterday at the beach was an example of the latter.

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Book Review: Designing for Emotion

What is emotional design? And what does good emotional design look like?

In “Designing for Emotion”, Aaron Walter uses a breadth of case studies that span branding, interface design and interaction design to answer these questions. The book has been very influential for my own work and was an inspiration for my article on Rewarding Interactions that was published on UX Mag. Continue reading “Book Review: Designing for Emotion”

Increase User Engagement by Rewarding Interactions

EDIT: An updated version of this article that includes GIFs was published on UXMag. You can read it here.

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Rewards fuel our motivation. They let us know we’re doing something right and enable us to continue on our quest to learn something new or achieve a goal. A variable schedule of rewards, those received unexpectedly, are even more effective at this because naturally, humans crave predictability. We look for patterns everywhere to try to make sense of the world. When we receive a reward unexpectedly, our minds work to identify the causality so we can receive that reward (and those positive feelings) again. Continue reading “Increase User Engagement by Rewarding Interactions”

Psychology driven UX: Faces and the baby-face bias

This post is one chapter of my upcoming ebook “Psychology-First UX”. The ebook will focus on psychological principles that maximize the emotion in your design and increase user engagement. We’ll start with the basics – Leveraging faces and the baby-face bias to make your website’s experience more enjoyable. Continue reading “Psychology driven UX: Faces and the baby-face bias”

Use Your Brand Personality to Enhance Your User Experience

A functional and reliable product are not, and will not, be your differentiators. A pleasurable user experience can and very well may be. Honing in on the key traits that make up your brand personality will enhance your users’ experiences. Continue reading “Use Your Brand Personality to Enhance Your User Experience”