UX Design Patterns: Gradual Engagement

Goldfish have 9 second attention spans. Crazy right? Well don’t judge those innocent little goldfish just yet.

A Microsoft study found that on average, our span is only 8 seconds. Our roles as UX designers are even more imperative.

This post is a part of a series, “UX Design Patterns” and it aims to equip us with design patterns that can maximize our limited time with customers.

Gradual Engagement

Imagine you’re selling a product in person and you only have 8 seconds. How would you use your time? For starters, you wouldn’t lead with a registration form.

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Inspired by Nature: Color Palettes

Mother Nature is an endless source of inspiration. Sometimes I turn to nature consciously to help me solve creative problems. Other times, I stumble onto something in nature serendipitously. Yesterday at the beach was an example of the latter.

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