Book Review: Designing for Emotion

What is emotional design? And what does good emotional design look like?

In “Designing for Emotion”,¬†Aaron Walter uses a breadth of case studies that span branding, interface design and interaction design to answer these questions. The book has been very influential for my own work¬†and was an inspiration for my article on Rewarding Interactions that was published on UX Mag. Continue reading “Book Review: Designing for Emotion”